A Competitive Position Enhancement Project is most suitable when you want a strategic assessment of a product's competitive position and how it can be improved.

Detailed competitive analysis is performed…similar to what would occur in an actual manager search. A formal Competitive Position Enhancement Report is developed and presented to you. The report documents your competitive position, issues that are keeping you from winning more business, and how to address such issues.

Representative Benefits:

• Know the exact competitive position of your product(s) including strengths and weaknesses
• Identify all key marketing barriers that may be affecting your asset gathering success and alternatives for addressing said marketing barriers
• Find out how to improve the marketability of your product(s), including presentation enhancement suggestions
• Capitalize on differentiable aspects of your product(s) that may be currently underexploited
• Hear product design and/or resource development ideas that could make your product(s) more marketable
• Receive target market guidance for your product(s)

Do you need to better understand the extent to which a potential product opportunity is real or just smoke? Do you need to know what it would take for your firm and products to be competitive in certain product areas? Do you need leading competitor intelligence in order to better design your products around market demand preferences?

EDH's Product Space Research answers these types of questions for you. Following are just some of the product spaces that EDH has been retained to evaluate in recent periods:

• Private Equity Real Estate Funds
• Bank Loan Products
• Outsourced CIO
• High Yield Fixed Income
• Core Plus Fixed Income
• SMID Cap Equity Products
• Liability Driven Investing

Working from your objectives, we can custom design a focused analysis of demand trends, leading competitors, requirements for success, key manager selection criteria, and product positioning alternatives.